Adobe Stock Forecast: Trends and Themes for 2023

In its sixth consecutive year of analysis, Adobe has released its annual creative trends forecast, highlighting the design trends and aesthetics that will shape the digital space in 2023. As a pioneer in creativity, Adobe is celebrating its 40th anniversary by looking ahead to the trends that will dominate the industry.

The Adobe Stock 2023 Annual Creative Trends Forecast showcases the trending visual styles and themes set to gain popularity throughout the year. The report identifies four key trends: Psychic Waves, Real is Radical, Retro Active, and Animals and Influencers.

One of the primary concerns driving design trends is emotional wellbeing. With 46% of Gen Z experiencing anxiety and stress most of the time, there is a growing need for imagery that supports mental health. This trend emphasizes the importance of authentic and real images in promoting self-care and mindfulness.

Another significant theme is the desire to create positive change through creativity and influence. Consumers are seeking to advance social causes by sharing their stories and experiences through impactful visuals. This trend highlights the power of visual storytelling in driving social progress.

After years of hardship, consumers are seeking inspiration and relief through nature, familiarity, and entertainment. Imagery that provokes new ways of thinking will be particularly popular, as people look for fresh perspectives on the world around them.

The Adobe Stock forecast predicts that these trends will continue to shape the creative visual landscape in 2023. By understanding these emerging design trends, creatives can stay ahead of the curve and produce work that resonates with their audiences.

As we enter a new year, it's clear that creativity will play an increasingly important role in shaping our world. Adobe's annual forecast provides valuable insights for designers, marketers, and anyone looking to make a lasting impact through visual storytelling.

Adobe stock forecast